In an enlightening conversation with Natalie Campbell, mayoral candidate for London in 2024, she shares her journey from a young age, driven by a desire to be a CEO inspired by the business side of hip hop culture. Raised by entrepreneurial grandparents in a tight-knit community in northwest London, she recalls a time when the city was safer and children could play freely. However, she acknowledges the breakdown of social contracts and the impact of austerity on youth provision as contributing factors to the current challenges facing London, including homelessness and knife crime.

Despite being labeled a capitalist, Natalie emphasizes the importance of responsible wealth distribution and ethical business practices. As the founder of Belu Water, a business that donates 100% of its profits to charity, she exemplifies her belief in using money for positive impact. She challenges the notion that money is inherently evil, stressing that it's the actions and intentions behind its use that matter.

Natalie also critiques the status quo in various sectors, including unions, calling for transparency and accountability. Her experiences on the board of the National Lottery Fund, where she found herself as one of the few non-white, non-male members, underscore her commitment to diversity and inclusion in decision-making spaces. Natalie's journey reflects her deep-rooted values of resilience, integrity, and social responsibility. From her humble beginnings in a close-knit community to her current role as a mayoral candidate, she has remained steadfast in her commitment to creating positive change. Her entrepreneurial spirit, coupled with her dedication to ethical business practices, serves as an inspiration to those striving to make a difference in their communities.

As she continues her campaign to become London's next mayor, Natalie Campbell's message resonates with hope and optimism. She envisions a city where everyone has equal opportunities to thrive and succeed, regardless of their background or circumstances. With her vision, passion, and unwavering determination, Natalie embodies the spirit of leadership that London needs in these challenging times.

On the second of May, let's come together and make our voices heard by voting for Natalie Campbell as the next mayor of London. Together, we can build a brighter future for all Londoners.